ABOUT ME

MY STORY

I believe in telling stories that are rooted in truth and imbued with hope.

I have managed professional TikTok, Twitter, Instagram, Facebook, and LinkedIn accounts for nonprofit organizations, editorial publications, businesses, and artists.

I have written and published 50+ stories and edited many more.

I have spoken at summits, convenings, in college classrooms, and at a national conference.

Experience

Chicago Council on Global Affairs

Director of Audience Strategy & Impact, November 2023 - Present

  • Responsible for driving audience growth, supporting the Executive Editor in developing and implementing an editorial strategy that reaches and inspires the next generation, and leading innovation in impact.

  • Lead the audience team in ensuring daily digital publishing reaches the desired readers, viewers and listeners, and in developing targeted campaigns and initiatives.

  • Monitor audience interest and identify the most promising editorial and engagement opportunities for reaching millennials and Gen Z.

  • Utilize audience data and analytics to gain insights into next-gen preferences, behaviors, and engagement patterns and recommend strategies to align with them.

  • Establish best practices for audience cultivation and engagement.

  • Oversee the use of SEO, social media, and other techniques to drive audience growth for daily publishing and special projects, with hands-on guidance and execution.

  • Identify conversations that are developing (or will be soon) around global topics, and translate those insights into actionable next steps.

  • Coach creators on alignment between specific content, audience needs, and likely audience paths from Reddit, TikTok, Instagram, YouTube, Google and other platforms.

  • Brainstorm compelling, conversational headlines, optimized to amplify content reach across platforms.

  • Determine and define key performance indicators across each digital publishing platform and product to measure the reach and impact of daily digital publishing, social media campaigns, and audience growth initiatives.

  • Provide regular reports to the Executive Editor on key performance indicators, assessing the effectiveness or daily tactics and other initiatives, and adapting for best results.

  • Conduct regular analysis of content performance to identify opportunities for improvement.

  • Recommend best practices based on data-driven insights to inform content decisions and drive growth initiatives. Identify experiments to understand new opportunities for impact.

Audience Editor, February 2023 - November 2023

  • Attract Gen Z and millennial audiences and deepen engagement with them, including through search, social, and email, by developing and executing growth strategies.

  • Listen — online and off – to identify conversations that are developing (or will be soon) around global topics and to translate those insights into actionable next steps. Monitor audience interest and identify the most promising editorial opportunities for reaching next-gen global changemakers.

  • Establish the team’s best practices for audience cultivation and engagement. Analyze data to deepen understanding of current audience and expand future audience. Determine best practices for content on Youtube, TikTok, and Instagram.

  • Brainstorm compelling, conversational headlines, optimized to amplify content’s reach across platforms. Take a forward-looking, lab-like approach to testing new content and engagement ideas intended to build a diverse audience.

Boston University

Teaching Assistant, September 2022 - December 2022

  • Teaching assistant for the course, "The World of Communication: The Human Storyteller," which covers fundamental concepts related to media science, advertising, PR, journalism, film, and TV, with a focus on application.

  • Support the course by leading discussions with students about the content.

  • Attend a "Teaching Techniques" course to learn best pedagogical practices.

  • Hold a weekly office hour, communicate with students on a regular basis, grade students’ work.

Sojourners Magazine

Associate Editor, July 2021 - August 2022

  • Managed the editorial process of assigned articles.

  • Supervised two editorial fellows.

  • Oversaw the upload, proof, and launch of online magazine using Drupal.

  • Collaborated with the online and engagement editors to expand the magazine’s online presence.

  • Co-managed the @sojogram Instagram handle.

  • Oversaw Sojourners’ internal editing and proofing system.

  • Coordinated external pitch process and inbox.

  • Updated in-house style guide

Assistant Editor, January 2021 - July 2021

  • Managed the editorial process of assigned articles.

  • Assisted with the upload, proof, and launch of online magazine using Drupal.

  • Collaborated with the online and engagement editors to expand the magazine’s online presence.

  • Co-managed the @sojogram Instagram handle.

Assistant Web Editor, August 2018 - March 2019

  • Wrote, reported, edited, fact-checked, researched, and published stories for Sojourners’ award-winning online publication.

  • Managed official Twitter, co-managed Instagram, and developed weekly social analytics reports.

  • Optimized online articles for social sharing.

  • Curated, coordinated, built, and proofed various daily and weekly newsletters.

Editorial Assistant, August 2017 - August 2018

  • Provided research, administrative, and creative support to Sojourners’ monthly print magazine.

  • Participated in long-term planning and idea generating.

  • Fact-checked articles.

  • Conducted interviews.

  • Proofed the online upload of the magazine and cross-published content to Sojourners’ website.

CJ Creative Content

Content Writer, Editor, and Social Media Manager, January 2020 - Present

  • Consult with clients on messaging, social media, and brand.

  • Provide editing, writing, transcribing, and fact-checking services.

  • Create and implement social media strategies for accounts including Twitter, Facebook, and Instagram.

  • Update and maintain official websites.

  • Write and provide strategic guidance for newsletters.

Nonprofit Association of Washington

Communications Manager, August 2020 - January 2021

  • Designed, edited, and published all electronic communications including e-newsletters, annual reports, advocacy alerts, and research reports.

  • Managed strategy, design, and content development for website and digital media.

  • Managed and strategized all social media platforms.

  • Conceptualized and created guidelines for Slack community for nonprofit organizations across the state of Washington.

Global Press Journal

Editor, August 2019 - December 2019

  • Edited international news stories from more than 40 communities around the world.

  • Led weekly news desk meetings for 12 independent news bureaus.

  • Coached reporters on sourcing, story angle, and news value.

  • Guided reporters through reporting process from pitch to publish, determining word counts and deadlines for stories approved for publish.

  • Designed and led in-person training for Global Press Journal reporters in Puerto Rico.

  • Contributed additions and amendments to the Global Press Style Guide.

Associate Editor, March 2019 - August 2019

  • Line-edited stories from 40 communities around the world.

  • Guided reporters through reporting process from pitch to publish.

  • Wrote and produced context-rich companion assets.

  • Collaborated with international team of reporters, translators, and interpreters.

Education

Boston University

MA Emerging Media Studies, Expected 2023

Centre College

BA Anthropology/Sociology, Graduated 2017

Magna Cum Laude, Phi Beta Kappa

Achievements & Certifications

Managing to Change the World

The Management Center - September 2022

Visual Elements of User Interface Design

CalArts, Coursera - April 2020

Workplace Integrity Trainer

Freedom Forum Institute - November 2019

ACES Certificate in Editing

The Poynter Institute - June 2018

Volunteer Work

The Uproot Project

Steering Committee Member & Social Media Project Lead

Solutions Journalism Network

Journalist in the Classroom Member

Relevant Coursework

  • This course familiarizes students with social -scientific methods for large scale data analysis and visualization, including the application of relevant user and concept networks, time and spatial models, sentiment mapping, and comparison of matrices. In addition, the use of germane software in emerging and digital media research is developed. Most importantly, however, this course has a dual structure where students learn to not only carry our advanced analyses of large datasets, they also engage with how to visually represent with a wide-ranging skillset to scrape data, mine data, and present data in fields of specific areas of inquiry.

  • The shift in medial production toward dynamic user-production is harnessed in this class. Students will evaluate and critique prevailing practices in co- creative media output as well as become proficient in developing online media with cutting edge and open source software tools. Technical aspects of this class include HTML, CSS, and Wordpress, as well as audience interfaces and analytics.

  • Theories and empirical research from communication, psychology, and human-computer studies will be used to explore: psychological responses to new media technologies; uses and effects of technological features, such as agency, navigability, and modality, on users' thoughts, emotions, and behaviors; the nature and dynamic of interpersonal and group interaction when mediated by new media technologies; cognitive and emotional processing of new media; issues of source, self, and privacy altered by new media.

  • Provides knowledge and practice for effective graphic design for all media. Develops a foundation in design principles and creative software skills including Adobe Illustrator, Photoshop, and InDesign. Students create projects demonstrating how design strategies are used to engage audiences, and enhance comprehension of all forms of mass communication from traditional print to digital media.

  • This course focuses on government-media relations with a focus on the new frontier of media, and as such it largely examines the role of media in politics, policy formation and political campaigns. This is a seminar that attempts to acquaint you with studies of the relationship between politicians and journalists and other media professionals, the nature of news media coverage of politics and the effects of news coverage on the public and policy, with consideration given to a variety or national contexts and media environments.